We have 30 years of diamond industry experience in the US and internationally.
We began our journey in 1995 as diamond wholesalers offering fine diamonds to the jewelry stores across the country. Over time we transitioned to selling diamonds and diamond jewelry directly to customers.
Why pay high retail margins when you can buy direct from the source and save. Without the overhead of a jewelry store we pass the savings directly on to you. Compare our prices to the leading online e-tailers or jewelry stores in country and you will see the difference.
We are a Better Business Bureau (BBB) Accredited Business, a trusted mark of integrity. This reflects our ongoing commitment to honesty, transparency, and customer satisfaction in everything we do.
We proudly design and manufacture our diamond jewelry in USA. Our custom designs are made using the very best CAD (Computer Aided Designs) design software to ensure precision and exacting standards. We also carry fine European jewelry designs to meet our customers varied tastes.
We only sell certified diamonds with a cut grade of Ideal or Excellent by the GIA – Gemological Society of America or IGI – International Gem Institute so you can be assured of authenticity and accuracy of the diamonds you purchase. Diamonds used in our finished jewelry designs all meet the Ideal or Excellent cut grade.
Offering transparency in pricing we take the mystery out of buying diamonds and diamond jewelry. With straight talking and honest assessments our informative approach helps our customer save hundreds of dollars. And save thousands for larger pieces.
